SAP Business Communications Management
all-IP multichannel communication platform


Customer Relationship Management (CRM) Software from SAP

The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.

With SAP CRM, you get the help you need to delight your customers, empower your teams, and grow your business.

SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes across customer touch points, and quickly adapt to changing business and customer needs.

Business Benefits

SAP Customer Relationship Management (SAP CRM) provides the insight and analysis you need to anticipate customer needs and build lasting, profitable customer relationships.

SAP CRM excels because it does the following:


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