SAP Business Communications Management
all-IP multichannel communication platform

Customer Relationship Management (CRM) Software from SAP

The SAP Customer Relationship Management (SAP CRM) application provides best-in-class functionality for marketing, sales, and service. By supporting customer-facing business processes across multiple interaction channels, SAP CRM enables organizations to focus on strategies for customer-driven growth and to differentiate themselves in the market by providing a superior customer experience.

With SAP CRM, you get the help you need to delight your customers, empower your teams, and grow your business.

SAP CRM has helped the best-run companies in more than 25 industries make the most of their relationships with customers. With SAP CRM, your organization can capitalize on customer insight, improve front-line efficiency and effectiveness, streamline critical business processes across customer touch points, and quickly adapt to changing business and customer needs.

Business Benefits

SAP Customer Relationship Management (SAP CRM) provides the insight and analysis you need to anticipate customer needs and build lasting, profitable customer relationships.

SAP CRM excels because it does the following:

• Provides the flexibility to create unique customer experiences - SAP CRM enables a wide range of end-to-end business processes to address an array of marketing, sales, and service situations. The functionality of SAP CRM is deployed step-by-step and easily adapts and extends to create a more distinctive customer experience.
• Drives the organization to more consistent, relevant interactions across all channels and touch points - SAP CRM allows organizations to make the most of every customer interaction across the entire customer life cycle by ensuring that each interaction is consistent and relevant, with real-time information about the complete history, context, value, and profitability of each customer.
• Enables end-to-end processes within the industry value chain - SAP CRM is the only application that helps organizations drive customer value, loyalty, and profitability across the entire value chain. With best-in-class front-office functionality that complements industry-specific processes, SAP CRM turns the vision of customer-driven growth into reality.